IOD

A celebration of leadership talent, success and achievement

Simon Erlanger profile

 

 

SIMON ERLANGER
Managing Director
Isle of Harris Distillery

Simon Erlanger is balancing the need to establish a commercially viable enterprise with long-term sustainability.

Marketing, using authentic ‘storytelling’ via social media and direct consumer engagement, has created brand loyalty and seen sales, profits, employment and visitor numbers exceed forecasts. In just three years, the island is enjoying a new found optimism and pride.

 

 

 

Opened in 2015, this “profits with purpose” business aims to provide employment on a remote island, producing gin and single malt whisky and offering a significant visitor experience.

 

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