IOD Director of the Year Awards

A celebration of leadership talent, success and achievement

Pete Frost profile


Unity and Norton Housing & Support Ltd

Pete Frost, founder and managing director of Unity, has placed innovation at the heart of the business since its inception. It started with Pete seeing a clear gap in the SME marketplace for an intelligent, goal orientated digital marketing agency that fullfils each and every client’s unique brief.

He developed a ‘Pod’ system to give all clients, irrespective of size, at least three experienced consultants to work on their brief, delivering a more rounded and comprehensive service than rivals can manage.

In addition to his work at Unity, Pete has brought his commercial experience to bear as a non-executive director with Norton Housing & Support, a registered provider of social housing – a crucial contribution which has enabled it to continue delivering much-needed services at a time when public sector funding for mental health has been slashed, making finding new revenue streams imperative.



Norton Housing & Support has over 30 years’ experience of providing support and accommodation to adults with ongoing mental health needs and/or learning disabilities.

They are proud of their track record in enabling vulnerable people to achieve their potential and live as independently as possible.
Norton Housing & Support enjoys an excellent reputation with commissioners, partners and Service Users alike; with high satisfaction ratings year on year.