IOD Director of the Year Awards

A celebration of leadership talent, success and achievement

Alison Jordan profile



Pete's Dragons

Alison originally pursued a career in law. Graduating from Exeter University in 2001 she entered the criminal law arena and remained there for 12 years holding a frontline advocacy role. In 2012 Alison felt a change in career was in order and left law to undertake a Masters degree in Business Management.

She founded Pete’s Dragons based in Exmouth, after her brother, Pete Wicks, took his own life in 2010 aged 24.  The charity offers bereavement support services to anyone affected by suicide in Devon and Cornwall.



The Campaign Against Living Miserably states that suicide is currently the leading cause of death for young men in England and Wales. The World Health Organisation has identified that in the last 45 years suicide rates have increased by 60% worldwide and that suicide is now among the three leading causes of death among men and women aged 15-44.   The Office of National Statistics notes that Cornwall has one of the highest suicide rates in the UK.

In real terms, that is roughly 17 deaths by suicide in the UK everyday. Each of those deaths results in 20-60 people being significantly affected. Therefore there are, on average, 340-1,020 people each and every day who become bereaved by suicide. They will experience shock, trauma, distress often coupled with shame, guilt and stigma which can leave them isolated as they struggle to come to terms with their lived experience of losing a loved one in this way.

Pete's Dragons provide support in their own unique ways.