IOD Director of the Year Awards

A celebration of leadership talent, success and achievement

Adam Kiani profile





Chief Executive
PT Academy

Adam’s career in fitness started in 2006 when he worked as a club manager. Promotion soon followed and, at any one time, he would be looking after 20 clubs and managing up to 120 personal trainers.

Adam founded PT Academy in 2009, and launched a nationwide "mentor" based system which was the first education company to use active trainers as mentors, assessors and tutors of their courses.The concept was unheard of at the time and it changed the way fitness courses were delivered. 

A corporate partnership with Pure Gym in 2016 has seen the company expand from delivering in 55 sites to over 220 across the UK. Emerging technology and social media have enabled Adam to create innovative learning methods that can reach and service remote learners as effectively as face to face. Previously unheard of as fitness courses are so heavily practically orientated. This has enabled the company to effectively launch internationally.

The academy has supported over 14,000 people to make a start in the fitness industry, who have collectively gone on to help hundreds of thousands of clients to adopt healthier and more active lifestyles.

Adam has numerous business interests aside from PT Academy and spends much time delivering at expos. He also recently formed PT Foundation – a UK registered charity. PT Academy has for years donated to charitable projects, for example building a medical centre in East Africa in 2016. PT foundation will now continue the work Adam started with PT academy and work on projects locally and internationally.”




PT Academy is a leader in the provision of qualifications for the fitness industry. We have a range of qualifications, study options and payment methods to suit anyone wanting to start a career in the health and fitness industry.  


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