IOD Director of the Year Awards

A celebration of leadership talent, success and achievement

Aaron Dicks profile


Managing Director
Impression Digital Ltd

Aaron has guided Impressions through an impressive growth period during which the business has outperformed its rivals.

In a challenging labour market he identified weaknesses within the team and created new training and staff development strategies to plug gaps. He has also worked with an HR specialist on a structured staff engagement project which has resulted in an industry-low employee turnover. This in turn has helped deliver growth, with turnover up by more than 50% and client retention levels at an all-time high.

Impression is a multi-award winning, strategic-thinking team of digital marketing experts with a creative edge. They thrive on creating intelligent, integrated creative marketing campaigns and seamless customer journeys. They are passionate about doing the best work they can and pushing new technology to its limits. And they achieve results to be proud of.


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